line of products

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line of products

The store displays a new line of products on the main shelf.

Definition

Noun: A particular kind or category of product or merchandise offered for sale by a company. It refers to a group of related products marketed under a single brand name or by a single company.

Usage

This term is used in business and commerce to describe a specific series or family of items a company sells. It often implies a collection of products that are similar in function, market, or production.

Examples
  • The company introduced a new line of products focused on eco-friendly home cleaning supplies.
  • Their most profitable line of products is professional kitchen appliances.
  • We need to evaluate the sales performance of our entire line of products this quarter.
Advanced Usage
  • "to expand/launch a line of products": To introduce a new category or series of items.
    • The fashion brand plans to launch a line of products for children next spring.
  • "core line of products": The main or most important group of products a company sells.
    • While they experiment with new gadgets, their core line of products remains smartphones.
Variants and Related Words
  • Product line (n): A synonym with identical meaning.
    • The automotive company's luxury product line is its most prestigious.
  • Line (n, in business context): Often used as a shortened, informal form.
    • She is in charge of the company's sports apparel line.
Synonyms
  • Range: A variety of products of a particular type.
  • Assortment: A collection of different types of things.
  • Series: A number of similar products produced or released sequentially.
Antonyms
  • Single product: One individual item, not a group or category.
  • Discontinued item: A product no longer being made or sold.
Related Phrases
  • "End of a product line": When a company stops manufacturing and selling a particular group of products.
    • The announcement marked the end of a classic product line.
  • "To streamline a product line": To reduce the number of products offered to make operations more efficient.
    • The new CEO decided to streamline the product line to cut costs.
line of products

The store displays a new line of products on the main shelf.

Noun
  1. a particular kind of product or merchandise
    • a nice line of shoes

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